|Geely & Geely Emgrand Launch Event|
Jeddah – Haji Hussain Alireza and Co. Ltd., launches the famous Chinese cars “Geely & Geely Emgrand” in Saudi Arabia after getting its dealership, thus marking the arrival of a new automotive brand to the Saudi market. The launch of the new cars took place at a special event held for this occasion and attended by high rank officials from Geely Company and the press.
The initial dealership agreement was signed on the sidelines of Shanghai International Auto Show, which was held recently in China in the presence of Dr. Zhang Lin, Vice President of GEELY HOLDING GROUP and General Manager of GEELY INTERNATIONAL CO., while the final agreement signing event was held at Haji Hussain Alireza and Co. Ltd., headquarters in Jeddah, under which they became the exclusive dealer for “Geely & Geely Emgrand” cars in Saudi Arabia.
“We have put our capabilities and vast experience in our quest to get the dealership of “Geely & Geely Emgrand” cars for Saudi Arabia after we have conducted an in-depth study to show demand and future of this brand in our local market. We have succeeded in our quest and we became the exclusive dealer for this important brand in Saudi Arabia.” Ali Hussain Alireza stated in his speech at the new models launch event.
He added:”We shall spare no efforts, in our endeavor to ensure the success of this new brand in our market, including our wide network of integrated centers and after-sale services, as well as our more than 90 years experience in the automotive market.”
Geely Automotive Company will dedicate its “Geely & Geely Emgrand brand for the Saudi market including four mid-sized sedan 2012 models which will be offered at very competitive prices.
The four models are:
This long term warranty reflects Geely great confidence in its products, and also gives its clients greater peace of mind for having Geely car.
Meanwhile Dr. Zhang Lin in his presentation at the event said that the future will be for Chinese cars after the substantial development in its automotive industry, which increased its demand in many world markets, adding
“We have every confidence in the future of Geely cars, and also we have every confidence in our new partner in Saudi Arabia after being found with adequate expertise and capability that will help us to rapidly enter this large market and will be the starting point to other markets in the Middle East in spite of the strong competition in the mid-sized car segment. We have considerable ambitions and we plan to get a high market share “, he further asserted “The global spread of Chinese cars has begun and soonest the world will witness the success of Geely cars especially that we have achieved a lot of international awards confirming the strength and the quality of our cars.”
Geely Automotive Company was founded in 1986 and started production of cars in 1998, its car sales increasing gradually over the years. Geely was very keen to enhance its technical capabilities through cooperation with international companies. Geely cars are highly equipped with latest technologies which have been developed in house to keep pace with international markets requirements. Geely Automotive Company plans to expand globally after its great success in the Chinese market and the high quality of its cars. One of the main markets that Geely was looking forward to enter was the Saudi market, and now they managed to enter this leading market through its partnership with a leading and well experienced car dealer, Haji Hussain Alireza and Co. Ltd., who owns kingdom wide network of integrated centres including after-sale and spare part facilities.
Haji Hussain Alireza and Co. Ltd., was founded in 1906 as a Saudi company working in various business and trade sectors, including automotive sector.
In 1926 the company became the first car dealer not in Saudi Arabia only, but the Arabian Peninsula, and thus the automotive sector became its main line of business.
Haji Hussain Alireza and Co. Ltd., main work principles based on providing highest quality of products and services as well as meeting its clients’ needs and requirements. Under its dealership umbrella, the company has various car dealerships such as Mazda, Aston Martin, MAN trucks and finally the Chinese car brand Geely & Geely Emgrand.